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Artgame Ltd began life as a licensing company over 30 years ago with the purpose of marketing the illustration and fine art of Royce B. McClure. Artgame is an artist owned business and was named so as a reminder that art is just a game and not to be taken too seriously.


Along with airbrushed posters, Artgame licensed Royce's artwork for a wide variety of products ranging from t-shirts to 3D jigsaw, 3D puzzles to towels. There are an estimated 350 different 3D jigsaw and 3D puzzles that have been produced over the years, all featuring Royce's artwork, including the World's (previous) Largest Puzzle, which has been certified by the Guinness Book of World Records.


The current focus of Artgame is on 3D art, creating and marketing works of art that fit into this medium, As an artist Royce has always created his art to match the product that it was being displayed on, this method has been continued into the 3D products. Artgame now manufactures their own products to keep the quality of the products as high as the art. This control also allows the team to continue to develop new and innovative techniques to fully utilize the effect of 3D and to help improve the magic of the medium. 


Artgame 3D products are currently sold in 3D gift shops, bookstores, hospitals, aquariums, museums, zoos etc. The product naturally lends itself to being a 3D gift item and or souvenir.




Royce B. McClure had an early desire in life to be a marine biologist. Royce grew up in New Zealand with his parents that were keen divers, as he is today, and he collected tropical fish from age 12 which grew his lifelong fascination with the natural and marine world. He briefly dallied with a career in marketing and advertising before becoming a professional artist at the age of 19. Royce started his artistic career working in oils before moving to airbrushing in 1974. He moved to Los Angeles, where he lived for 13 years, and he became a commercial illustrator. After shifting back to New Zealand with his family, Royce continued to heavily attend licensing shows internationally, which he believes is a great way to keep in touch with your customer base and make new contacts. 

It was during his time as a commercial illustrator that he started a poster company doing fine art posters. This was the beginnings of Artgame Ltd. The move into 3D art came over 10 years ago with an opportunity to do some 3D cards with NGI, followed by a series of 3D jigsaw puzzles in conjunction with Hobbico. Immediately he recognized the potential of this medium and its ability to give people a little bit of magical art.