About Lenticular Images: These RoyceArt 3D images represent today's state of the art in lenticular technology. The basis of this technology has been around since the early 1940's and is still fascinating people today. These images create a three-dimensional effect somewhat like a View Master. On a lenticular sheet, each lens refracts different pictures to different eyes, so no viewer is required. Today's lenticular technology is unbelievable in its dimension, movement and quality.

The Artist: Internationally acclaimed marine and wildlife artist Royce B. McClure has created this expanding collection of multi-layered art for use in 3D lenticular processing. Born in New Zealand, Royce has been a diving and tropical fish enthusiast since the age of 12, and a full time artist since 1975. In a field where it's hard to tell one artists' work from another, Royce's images stand alone with their bold abstract designs and unique color schemes.

RoyceArt and RoyceArt 3D are the two brands available for licensing which are based on the artwork of Royce B. McClure.

The RoyceArt Collection of images is available as digital files and can be licensed either individually or collectively. The rights to a single image can be purchased for use on a single product, for a specific territory and for a specified length of time. Generally payment is by royalty based on the number of products sold. The royalty is usually a percentage of the wholesale price of the item.

If the whole RoyceArt Brand is to be licensed for a specific product category and territory then minimum royalty guarantees will apply.

RoyceArt 3D images are for use on lenticular products. These images are supplied in a multi-layered format ready for interlacing. In most cases they have previously been interlaced for lenticular use in various sizes. Not all RoyceArt images are available as RoyceArt 3D.

When you license a RoyceArt image you are not licensing just a painting from an artist. At the RoyceArt Studio we start with an original painting from Royce B. McClure. Next we digitally adapt the art into a variety of formats. A single concept painting like Clowning Around or Mod Squad is transformed into a number of formats and variations exactly tailored to specific clients needs.

These variations are either done by Royce himself or by the professional staff at the RoyceArt Studio under Royce's direct supervision, ensuring the highest quality work at all times.

Not all licensing brands need to be based on a short lived movie or TV series. A strong versatile art brand can give your company options not possible with the latest children's characters.

1. Timeless evergreen images: subjects such as dolphins, sharks, tropical fish, frogs and eagles, never go out of fashion. People who love dolphins and dragons now, won't discard them for chipmunks or spiders next month.

2. Wide Appeal: An art brand like RoyceArt has a wide demographic. You are not limited to a narrow age group. Boys, girls, men and women - everyone is included.

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